Changing behavioral responses to heat risk in a warming world: How can communication approaches be improved?

Heat risks, such as those associated with heatwaves, are increasing in frequency, severity, and duration due to climate change. The ways which people around the globe perceive respond heat risks now of great importance reduce a range negative health outcomes. A growing body literature aims assess factors that influence people's behaviors relation risks. This research can inform better interventions, improved communications approaches, attempt facilitate adaptive behavioral responses review focuses on how insights from attitudinal studies about risk communication approaches. These organized into three key themes: (1) Behaviors—What types actions be taken by people, what evidence is there for behavior? (2) Antecedents—Which individual contextual behaviors? (3) Communications—How existing integrated interventions? Aspects communication, including role message characteristics, messenger, imagery, discussed, examples messages narratives target influential antecedents paper makes important contributions. First, it organizes risk; second, provides typology behaviors; and, third, discusses interventions. concludes proposed agenda research, highlighting need substantial testing evaluation applying literature. article categorized under: Perceptions, Behavior, Communication Climate Change > Behavior Responses